01
Essential
- Monthly newsletter (design and copy)
- One automated welcome sequence
Email Marketing
Your email list is your most profitable asset. You just have to know how to use it.
What's included
Strategy & segmentation
Copywriting
Custom templates
Automated sequences
A/B testing
Performance analysis
Strategy & segmentation
Not every contact should get the same email. We segment your list so each message reaches the right person at the right time.
Copywriting (newsletters, sales emails, cold emails)
Words that make people want to open, read to the end, and click, not an email that reads like a misdirected brochure.
Custom template design
Emails that carry your visual identity and display correctly on every screen, from desktop to smartphone.
Automated follow-up sequences
Welcome, cart abandonment, re-engagement: emails that go out automatically at the right moment, without you having to think about it.
Subject line & content A/B testing
We test what actually drives opens and clicks, rather than guessing what should work.
Performance analysis
Open rate, click rate, conversion rate: clear numbers to know what your email list is really earning you.
Our method
Emails your customers actually open, read, and act on.
- 01
List audit
Analysis of your existing contacts, their engagement, and the segmentation to put in place.
- 02
Strategy & calendar
Defining send frequency, content types, and priority automated sequences.
- 03
Creation
Writing and designing emails in your brand's tone, tailored to each segment.
- 04
Sending & optimization
Ongoing performance tracking and adjustments to subject lines, content, and send frequency.
The packs
Three ways to work together
02 Recommended
Growth
Everything included in Essential, plus:
- Bi-monthly newsletters
- Sales and follow-up sequences
- Cold email prospecting
- Advanced list segmentation
03
Signature
Everything included in Growth, plus:
- Complete email strategy (newsletters, sales, cold email, follow-up)
- Multi-trigger automations
- Systematic A/B testing
- Detailed monthly performance report
Frequently asked questions
Yes. That's often the first step: setting up the forms and lead magnets needed to start collecting qualified contacts, in connection with the lead generation service.
A newsletter goes out to all your contacts on a regular schedule. An automated sequence triggers for a specific person based on their action: sign-up, purchase, abandoned cart.
It's one of the channels with the best return on investment, precisely because most Moroccan businesses don't use it properly. A well-segmented list stays more profitable than paid advertising.
We adapt to your existing tool or recommend a solution suited to the size of your list and your budget, without locking you into an imposed choice.
Correct technical setup (domain authentication), clean segmentation, and content built for engagement: these are the three factors that determine deliverability, and all three are handled.
What the client says
"We used to blast generic newsletters that our audience ignored. DESORA structured targeted, automated email sequences that our customers actually open and buy from. It turned our existing list into a massive revenue driver."
Case study
MaisonTec
Kitchen utility importer, Tangier, 15 employees
The problem
MaisonTec earned well through winter on cold-season products, then watched sales collapse every spring and summer. It had no method for finding and pushing alternative high-margin products in the off-season, and its existing customer base sat idle.
What we did
We put in a data-driven product selection process: predictive search volume modelling to spot emerging, low-saturation utility products ahead of each seasonal shift. Then modular Performance Max campaigns, paired with targeted WhatsApp remarketing to the existing winter customer database with exclusive off-season offers.
Results
| Metric | Before | After | Shift |
|---|---|---|---|
| Off-season revenue variance | -62% | -8% | +87% stability |
| Creative testing cycle | 14 days | 3 days | -78.5% |
| PMax learning window | 24 days | 5 days | -79.1% |
| Annualized ad profit | MAD 55,000 | MAD 245,000 | +345.4% |
Related services
Ready to discuss Email Marketing?
Emails your customers actually open, read, and act on.