01
Essential
- One active campaign
- Full setup (Business Manager, Pixel, audiences)
- Monthly ad creative
- Monthly reporting
Meta Ads
Every dirham spent should bring back a customer, not just an impression.
What's included
Audit & strategy
Business Manager & Pixel
Ad creative
Systematic A/B testing
Optimization & scaling
Transparent reporting
Audit & strategy
We start by understanding who actually buys from you, not by launching a campaign at random. The audit shapes the budget, targeting, and realistic objectives.
Business Manager & Pixel setup
The technical foundation that lets Meta measure your results and optimize your campaigns. Set up wrong, it skews every decision that follows.
Ad creative (copywriting + visuals)
Ads designed to stop the scroll and convince in seconds, not recycled catalog visuals.
Systematic A/B testing
Every hypothesis is tested before budget is committed to it. We don't guess what works, we measure it.
Ongoing optimization & budget scaling
Campaigns that work get more budget, campaigns that don't get cut fast. No budget that keeps running out of habit.
Transparent reporting
A clear report on what was spent and what it brought back, without advertising jargon to obscure the picture.
Our method
Meta campaigns run on results, not on how much budget gets spent.
- 01
Audit & targeting
Analysis of your market, your advertising competitors, and the priority audiences to reach.
- 02
Technical setup
Setting up Business Manager, Pixel, and conversion tracking to measure every result precisely.
- 03
Launch & testing
Launching the first campaigns with several variants tested in parallel.
- 04
Scaling & optimization
Once the best combinations are identified, budget is concentrated on them to maximize return.
The packs
Three ways to work together
02 Recommended
Growth
Everything included in Essential, plus:
- Multiple campaigns (prospecting and retargeting)
- Weekly A/B testing
- Unlimited ad creative
- Click-to-WhatsApp built into ads
- Bi-monthly reporting
03
Signature
Everything included in Growth, plus:
- Full-funnel, cross-channel strategy
- CRM retargeting
- Advanced lookalike audiences
- Video/UGC production included
- Weekly strategy check-in
Frequently asked questions
It depends on your industry and objectives. We determine it together during the initial audit rather than imposing a generic number that doesn't reflect your actual market.
The first data comes in within one to two weeks. Campaigns need that time to get past Meta's algorithm learning phase before they're truly optimized.
No. Ad budget is paid directly to Meta and stays separate from our management fees. You keep full control and visibility over that spend.
A systemic approach with documented A/B tests, structured reporting, and direct access to the founder, not improvised management as you go.
Ad campaigns need time to be properly optimized. We recommend a minimum of three months to judge results fairly.
What the client says
"Most agencies just run through our budget and show us surface-level metrics that don't translate to sales. DESORA shifted our entire Meta strategy toward net delivered value. Our acquisition engine is now completely predictable and highly profitable."
Case study
MoteurZone
Automotive accessories, Casablanca, 18 employees
The problem
MoteurZone sold premium aftermarket car accessories to daily commuters and professional taxi drivers. Local demand was strong, but customer acquisition cost kept climbing and ROAS was stuck at 1.7. Broad targeting spent budget on people who were never going to buy, and tracking failures on unstable mobile networks made it impossible to tell which creative actually worked.
What we did
We narrowed targeting to professional taxi operators and long-distance commuters in Casablanca, Rabat, and Tangier. Creative shifted to high-energy Darija-first video built around real driver pain points. Alongside that, Search and Shopping campaigns captured genuine purchase intent, and server-side tracking recovered the conversion signal that was being lost.
Results
| Metric | Before | After | Shift |
|---|---|---|---|
| Campaign ROAS | 1.7 | 5.4 | +217.6% |
| Customer acquisition cost | MAD 128 | MAD 42 | -67.2% |
| Conversion signal loss | 26% | under 2% | 24 points recovered |
| Confirmed orders per month | 310 | 1,450 | +367.7% |
"Before partnering with DESORA, we viewed performance marketing as a cash-burning machine. Our campaigns looked successful on paper, but high delivery failure rates eroded our actual profits. DESORA completely restructured our tracking. By focusing on net delivered value rather than surface-level metrics, they turned our ad spend into a predictable engine for growth."
Related services
Ready to discuss Meta Ads?
Meta campaigns run on results, not on how much budget gets spent.